Logo Concept

This hand-drawn logo features a broken heart split into two halves, symbolizing vulnerability, rupture, and transformation. Inside each half, there is a key symbol:

• The left half contains a minimalist eye, representing gaze, perception, and lived experience.

• The right half contains a layered heart, representing love, care, emotional depth, and resilience.

The sharp zig-zag break between the two halves represents connection; it is not entirely closed, it is open because it never broke completely.

The logo communicates themes of identity, feeling, and seeing, perseverance, blending the ideas of gaze, while maintaining a raw, personal, handmade aesthetic.

Made in Procreate — December 2025.